Earlier this month, Microsoft sent out a notice to Xbox Video users notifying them that any video content they have purchased on the service will no longer be supported on the Zune PC software, Zune devices, and Windows Phone 7 smartphones by February 2014. However, the notice also indicated alternatives for these users, with playback still being made available on Xbox One, Xbox 360, Windows 8 / 8.1 app, and specifically – on the not-yet-available XboxVideo.com website and a Windows Phone 8 app. Today, Microsoft has launched the Xbox Video website on http://video.xbox.com, providing users with access to purchase and view TV shows and movies available on the Xbox Video Store, and allow content streaming straight in the browser using the Silverlight plug-in.

The new Xbox Video website is very similar in layout to the recently launched Xbox Music website (http://music.xbox.com), and purchases made on the website had be accessed from anywhere else where Xbox Video is available. However, unfortunately whilst HD quality playback is supported on Xbox One and Windows 8.1 app, it is not supported on the website and the upcoming Windows Phone app.

According to The Verge, the Windows Phone version of the Xbox Video app is set to be released very soon, and we’ve already seen it mentioned on the official Windows Phone blog last month. Stay tuned.