Hotmail: The New Busy

You may have noticed a number of ads appear recently for Hotmail, with the tagline “The New Busy”.  There’s even a website to promote the campaign, and now today the rapidly changing Windows Live Log-In page is featuring what appears to be quite a push for Hotmail:


The new campaign seems to be somewhat downplaying the Windows Live connection, promoting “Hotmail” rather than “Windows Live Hotmail”.  Will we be seeing a new version of Hotmail soon to roll out with the new campaign?  We’re keeping our fingers crossed.