Microsoft has selected ad agency JWT to run the campaign, according to a news posting in Advertising Age:
…Industry executives expect JWT, part of WPP, to unveil an estimated $80 million to $100 million
The other day we posted a “tweet” from “livesearch”, on Kumo being “only a test name”. We posted on it after seeing it retweeted numerous times, including by a number of people we know to work at Microsoft (but that’s …
Adding to the intrigue of what to call the falling further and further behind Microsoft search product, the Live Search team posted this tonight:
Here’s the list of Live Search twitter accounts, for those of you playing along …
We first heard the term last summer. Mary Jo Foley posted on some possible new names for Live Search, including Kumo, which has led us on quite a little goose chase over the past months, one that doesn’t appear …
Way back last February, when Microsoft first made a public offer to buy Yahoo!, part of what they were after was the brand. Microsoft executives have been almost happy to point out that they have a brand problem, especially, according …
We’ve seen a number of screen shots of Kumo.com, but this is the first one we’ve seen of the home page:
Note the pager at the bottom right.
We like this idea of deploying Kumo internally, so that MS employees …
The Times Online reports today in an interview with Microsoft COO Kevin Turner that the door is still open to a search deal with Yahoo!:
…In an interview with The Times, Kevin Turner, chief operating officer of Microsoft, extended
Kumo.com, the new iteration of Live Search, is supposed to be in “internal tests”, but apparently at least for a time last night it was live. We picked up on a re-tweet of a tweet taken down (btw, why bother? …
Together with all the new buzz with the latest Live Search updates, we noticed Microsoft silently rebranded their Translator service from Windows Live to Live Search – although this rebrand is long overdue as Translator had been under the …
Ina Fried at CNET not only has news and an email from Live Search Senior Vice President Satya Nadella on the much rumored but now soon to be internally released Kumo.com beta, but she has a screenshot as well:…
The latest from OnMSFT.com