Author Archive

Ad supported Silverlight Streaming trial to begin

Microsoft Advertising is about to begin a trial where “we insert ads into the video stream as overlays, and cut you in on the revenues”, according to Ian Thomas in a blog post today.  The trial will be initially …

Live Search to be default on HP computers in 2009

In a press release issued this morning, Microsoft has announced a deal with HP, “the world’s largest PC manufacturer”, to install a Silverlight powered Live Search toolbar on all new HP computers, and set the default search provider to Live …

Live Search Club revised with a new look

Live Search Club, where you play games to win prizes by using Live Search (and in the process gaming Live Search’s share numbers), has recently updated to a new clean look:

livesearchclub

While the market share analysts may …

Live Search Books, Academic to shut down

In a memo posted this morning on the Live Search blog by Senior Vice President Search, Portal and Advertising Satya Nadella, both Live Search Books and Live Search Academic will be shut down next week.

Today we informed our partners

Farecast, Product search, mobile demos from Satya Nadella at Advance08

I’ve been getting a little more familiar with the little video camera I picked up a few weeks ago. Today at the Advance08 advertisers summit at Microsoft in Redmond, as part of the keynote with Bill Gates and Satya Nadella, …

Disrupting Search: Live Search CashBack, Engagement Mapping, and more

Last week, in a memo to employees, Microsoft President Kevin Johnson outlined plans for Microsoft’s continued push into the online services business:

We have been executing against the core strategy I first presented at our Financial Analyst Meeting in

Live Search CashBack goes live early –“The Search that pays you back”

Live Search CashBack, at least one of the big announcements slated for tomorrow’s (Seattle time) Advance08 advertisers conference, is up and running now, at least for the moment.  Apparently not having learned from the multiple early sightings of the …

Is Microsoft starting to get its branding act together?

Today, at Advance08, Microsoft unveiled a new brand name, Microsoft Advertising, and a new logo, which amazingly enough seems to fit into an overall scheme of recent logos.  Take a look at these:

msadvertising

live mesh

silverlight

wwt

(there are more, thanks to VasiS for …

Advance08 Advertising coming to Windows Live for Mobile, Live Search for Mobile

msadvertising I’m sitting here at Advance08, at Microsoft in Redmond, where Senior Vice President for Advertiser and Publisher Solutions Brian McAndrews made a couple of announcements today.  In addition to announcing the rebranding of Microsoft’s various advertising services to “Microsoft Advertising”, …

MSN Toolbar released – yes another toolbar. Is this one different?

After a couple of months of beta testing, the MSN Toolbar is ready for release.  We first told you about it in March, and while yes, it’s another toolbar, the new MSN Toolbar is different in a couple of …