How much “hear say” influences people in their opinion has become painfully, or is it embarrassingly, clear during the Mojave Experiment. Vista was shown as the “next OS”,  codenamed “Mojave” to people who have never used Vista before. Afterwards they were asked to voice their opinion on it. The responses when they were told it was actually Windows Vista were priceless.

See for yourself on www.mojaveexperiment.com. A nice video wall has been put with responses:

Experiment user breakdown:
84% XP users
22% Apple OS users
14% Other Windows (Pre-XP) users
1% Linux users

More about the Mojave Experiment can be found at the Windows Vista Blog.