Microsoft has launched a reward program for Xbox Live subscribers: Xbox Live Rewards

Players can earn reward points for tasks such as purchasing or renewing an Xbox Live Gold membership, buying Marketplace content, taking surveys and participating in Xbox promotions. Points can then be redeemed directly at the Xbox LIVE Marketplace. .

A test version was quietly launched in early November.

Open to residents of 50 United States (including District of Columbia) and United Kingdom, 18 years and older. See Xbox LIVE Rewards Terms and Conditions.