A new Zune ad campaign featuring financial planner Wes Moss attempts to hit iTunes users right where it hurts: in the pocketbook.  The ad, appearing on the Zunepass.net website, calculates the costs for filling an iPod from iTunes versus using the Zune Pass:

[View:http://video.msn.com/video.aspx?vid=684af04d-ab7a-4eef-ac52-bfcb127036a5:400:0]

Wes Moss is also featured on the Zune website homepage, as Zune begins a new push, expected to include a Zune HD, wider distribution, and inclusion in Windows Mobile.