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• New i’m Initiative campaign to begin: 30 days of non-stop email and IM

  Microsoft has been having some good success with the (US only) i’m Initiative , having raised $1.5 million for charities, and at the same time pushing new downloads of Windows Live Messenger (and more recently, Hotmail sign-ups): New customer acquisition... Posted Jun 24 2008, 02:57 AM by Kip Kniskern with | with 2 comment(s) Filed under: Windows Live, Messenger, Hotmail, I'm Initiative

• Microsoft’s i’m Initiative: Hotmail users can now give Microsoft’s money to good causes

  I'm sure you know about the I'm Initiative for Windows  Live Messenger , but now you can also help out by sending mail with Windows Live Hotmail! What is the i’m Initiative? The i’m Initiative is a Microsoft program where Microsoft... Posted May 06 2008, 01:52 PM by Sunshine with | with 3 comment(s) Filed under: Messenger, Hotmail, Charity, I'm Initiative

• I'm Initiative Participants Select UNICEF as Top Charity in First Year of Microsoft's Initiative

  Remember I'm making a difference ? Now a year has passed we get to know some of the results. The Initiative has raised $1.3 million in total. "The generous support and passion of our Windows Live Messenger customers participating in the i'm... Posted Apr 16 2008, 02:20 PM by Sunshine with | with no comments Filed under: Messenger, Charity, I'm Initiative

• I'm initiative produces 25% growth for Windows Live Messenger

  Back at the beginning of March, Microsoft launched the "I'm Initiative," a new charity program carried out through Windows Live Messenger. At the homepage , you can learn more about the charities that are recieving donations and how by putting... Posted Aug 03 2007, 12:04 AM by Chris with | with 8 comment(s) Filed under: Windows Live, Messenger, Charity, I'm Initiative

• Omniture to Measure Impact of Microsoft's i'm Initiative

  Omniture, Inc. a leading provider of online business optimization software, yesterday announced it will work with Microsoft on its new Windows Live Messenger i’m Initiative . As you may know every time a customer has a conversation using i’m, Microsoft... Posted Apr 19 2007, 04:04 PM by Darren Straight with | with 1 comment(s) Filed under: I'm Initiative

• I'm making a difference

  Today Microsoft is launching the "I'm Initiative," a new charity program carried out through Windows Live Messenger, benefitting nine different organizations. At the main site for I'm making a difference , you can learn more about the... Posted Mar 01 2007, 11:44 PM by Harrison Hoffman with | with 9 comment(s) Filed under: Messenger, I'm Initiative